Multi-Purpose Logistics Bag

{Industrial Design + Logistics Supply Chain} In 2018, you could ship almost anything almost anywhere in about 5-7 days. I took a meeting in the late afternoon to brainstorm how to do it in 1 day or less, and I left the room more confused and less inspired than when I had entered.

I was asked to design something that was strong enough to hold 50lbs of packages and easy to open and close, but light enough and capable of collapsing so it wouldn’t be bulky or take up a lot of space when not in use. It had to be durable, last for years with heavy abuse, but also be cost-effective and simple enough for relatively quick mass-production. The user had to be able to see inside. It had to be easy to lift, but with nothing hanging out too far as to get stuck on machinery. The constraints had already ruled out almost every possible material and manufacturing process that would be too expensive or take too long. I used my expertise in overseas manufacturing and materials to draw up several concepts, and overnighted prototypes to be used in the field in less than a week. The continued success of this product has allowed the largest company in the world to achieve their goal of 1 day shipping on almost everything, and it is now used across the US, UK and EU.

Most designers focus on beautification of their products. In this case, I didn’t have a choice. I had to make the most functional thing possible, and they’re really not pretty. It’s easy to judge something based on how it looks, but it’s also important to see how it feels, how it works, and how useful it is.

David

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Instabox (Sweden) - Sustainable Packaging Prototype

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Reusable Grocery Delivery Container